CIGNA, Time, Inc. and DDB Needham Worldwide have teamed up to sponsor a public awareness campaign called The Power of Caring. The program includes articles, which run in Time, People, Fortune and Sports Illustrated magazines, featureing people who have dedicated themselves to helping others through significant involvement in charitable causes. In 2001, CIGNA chose to highlight Peyton & the work he does with kids through the PeyBack Foundation. Click below to see the article.

http://sportsillustrated.cnn.com/caring/peyton_manning/index.html